Senoia Bicycle is a full-service bicycle repair and retail shop located on Main Street in downtown Senoia, Georgia. It is the only authorized Specialized dealer in a 40-mile radius. The shop caters to many different cycling segments including: high level Road, cross country Mountain, as well as Fitness and Kids bicycles. In addition to bike sales, the store has a full line of accessories, apparel and parts. The shop also has certified mechanics to provide repairs and installations for customers as well as certified Body Geometry fit specialist. Senoia Bicycle previously Senoia Cycle Works is located on Main Street in the small town of Senoia Ga. The shop is operated out of a 1500 sq ft historic building in the heart of both a cycling destination haven and the filming location for The Walking Dead and major motion pictures like Driving Miss Daisy, Fried Green Tomatoes and Footloose.


Senoia Cycle Works originally opened in 2012 by local restaurateur couple Frank & Wendy MaGuire and local bike mechanic Ty Ridgway, who all shared a passion for riding. Ty and the Maguires, alongside Chris Eckhardt, small business major at Auburn University and Deborah Tyler from a corporate background, all had the vision to open a bike shop in November of 2012 and on December 1, 2012 Senoia Cycle Works was opened on 66 Main Street Downtown Senoia.


As of April 2017, Senoia Cycle Works was purchased by Carter and Taylor Schmeck transplants from Northern California and local residents of Senoia.  The shop’s primary owner, Carter Schmeck has a 35-year history in high level competitive cycling, 10 years of retail bicycle business experience, and over 20 years of business success in both the outdoor and entertainment industries. Behind the scenes, Carter’s wife Taylor manages the operating procedures, web and social media components of the company.  Taylor has 10 years’ experience as a media and operations manager in their prior companies. Although she may not be the biggest bike racer in the shop, she brings to the table experience in business operation and an enthusiasm of creating a welcoming environment at the bike shop and fellowship within the cycling community.

At Senoia Bicycle, we love to ride and we love to help those who are new to the sport. Whether looking to increase their performance, or an experienced rider looking for custom bikes and accessories Senoia Bicycle is owned and run by serious cyclists who have a love of the sport and a true interest in helping people realize what this sport has to offer.

We are an intimate customer service driven bike shop in a small old town setting with personalized service and unmatched attention to detail. We pride ourselves on an enhanced experience for every customer. People enter a welcoming environment and can speak with true experts about bicycles, equipment, training and cycling history.